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Jeevan Dass, Senior Commercial Director for Asia-Pacific at Lamb Weston, speaking about the company’s first retail entry into Southeast Asia, launched in Singapore.
december 17, 2025
Lamb Weston’s First Retail Move into Southeast Asia Begins in Singapore
Lamb Weston entered Southeast Asia retail via Singapore, using it as a trend-setting test market. The company launched four oven- and air-fryer–ready fry SKUs, tailored to Asian habits, before planned expansion to Malaysia and beyond.
Singapore
Lamb Weston’s new retail range brings four crispy, restaurant-quality fry cuts to Singapore, offering consumers an irresistible taste of the brand’s signature potato innovation exclusively at FairPrice.
november 20, 2025
Lamb Weston Launches its Crispy Stealth-coated Fries in Singapore Retail
Lamb Weston launches its crispy, Stealth-coated fries in Singapore for the first time, offering four signature cuts at FairPrice stores. Packs use eco-friendly materials, with promo pricing and sampling roadshows starting 22 Nov.
Singapore

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