Lamb Weston Launches its Crispy Stealth-coated Fries in Singapore Retail

Lamb Weston, a global leader in frozen potato products, celebrates its 75th anniversary by launching its retail range in Singapore, marking the brand’s first retail entry into Southeast Asia. Starting this month, Singapore consumers can now enjoy Lamb Weston’s restaurant-quality fries at home, available exclusively at FairPrice, FairPrice Xtra, and FairPrice Finest outlets.

Founded in 1950 by Gilbert Lamb on a small farm in Weston, in the Pacific Northwest of the United States, Lamb Weston has grown into one of the world’s largest frozen potato companies and a trusted partner for restaurants worldwide. Over the decades, the company has led the industry in innovation - from inventing the water gun knife (an innovative potato cutting technology), in the 1960s to pioneering its proprietary Stealth™ batter coating and developing a variety of unique fry cuts enjoyed by consumers globally.

Four signature fries now in Singapore retail

The new retail range brings four distinct fry styles to Singapore, each designed to deliver crispy perfection every time:

• Original Fries: Classic skin-on cut for a rustic, hand-cut appeal and authentic potato flavor.
• Grill Fries: Bold crinkle grooves seasoned with salt and pepper for a crunchy exterior and fluffy interior.
• Ziggy Fries: Signature zig-zag cut with deep ridges for unbeatable crispiness.
• Potato Dippers: Unique scoop-shaped fries perfect for dipping, sharing, and adding fun to any meal.

Lamb Weston Original Fries

Lamb Weston Grill Fries

Lamb Weston Ziggy Fries

Lamb Weston Potato Dippers

Sustainability at the core

Lamb Weston goes beyond product innovation with its sustainable packaging. The new retail packs are 20% thinner and contain at least 60% bio-renewable polyethylene made from used cooking oil, cutting their carbon footprint by around 30% compared to conventional packaging. This initiative supports the company’s global sustainability targets to halve food waste and reduce carbon emissions by 25% by 2033.

Exclusive launch offers

To celebrate its debut, Lamb Weston fries are available at a special introductory price of SGD 6.15 (usual price SGD 6.65), which is approximately USD 4.74 (usual price USD 5.12), for a limited time at FairPrice stores across Singapore.

From 22 November, weekend sampling roadshows will be held at select FairPrice locations, where shoppers can taste the new fries and redeem a free Lamb Weston Fry Clip Fridge Magnet - a fun and practical food sealer shaped like a fry - with any two-pack purchase in a single transaction. Redemptions are available only during sampling events and while stocks last.

Jeevan Dass, Senior Commercial Director for Asia Pacific at Lamb Weston:

"We’re thrilled to bring Lamb Weston’s world-class fries to consumers homes in Singapore. For 75 years, we’ve been driven by a love of potatoes and a passion for innovation."

"Our fries are more than just a snack, they’re crafted for real moments of joy - whether you’re sharing with family, entertaining friends, or simply indulging yourself. Launching in Singapore allows more consumers to experience the crispiness, flavor, and quality that have made Lamb Weston a trusted name around the world."

Stay updated on roadshow locations, recipes, and promotions by following Lamb Weston Singapore official Facebook and Instagram accounts.