Lamb Weston is the master brand for the potato products produced by Lamb Weston and Lamb Weston / Meijer
In order to strengthen its global branding, a new Global Brand Identity was formulated in June 2015, introducing the tag-line "Seeing Possibilities in Potatoes"
Lamb Weston Brand Manifesto:
All hail the potato. It’s the world’s third most important crop.
And as populations grow, so does demand for more potatoes.
Better technology. Tastier recipes. Greener processes.
Game-changing ideas and more inventive thinking. That’s where we come in.
As global industry leaders, it’s our responsibility to always be two steps ahead.
Always challenge the status quo.
Forever ask ‘What if?’. And never, ever settle.
We believe our inventiveness will help change the world in ways that won’t just satisfy our growing population, but nourish the environment and advance the industry too.
When we look at a potato, we don’t just see a potato.
We see possibilities.