This sixth webinar organized by the World Potato Congress will feature Kris Michiels, Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board), who will hold a presentation entitled:
“Illustration of Regional Potato Promotion: Flanders (Belgium).”
This webinar will start at 9:00 am
Eastern Standard Time
Kris Michiels, Marketing Adviser at VLAM (Flanders’ Agricultural Marketing Board)
- Born in 1973
- In 1997 graduated as Commercial Engineer at the Catholic University of Leuven
- One year experience in the retail sector (Makro Belgium)
- Since 1998 working at VLAM as Marketing Adviser
- Specialized in consumer insights and marketing strategy
In the presentation Kris Michiels will explain why generic promotion for potatoes is useful and how it is organized in Flanders (region in Belgium).
After a description of the structure and the way of financing of VLAM, he will show you how the they work strategically and to which kind of
potato promotion campaigns this leads.
At the end of the presentation, there will be an opportunity to share experiences and learnings regarding potato promotion.
Previous World Potato Congress Webinars