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March 08, 2016
AHDB Potatoes turns to top food bloggers to boost consumption
“Harnessing the power of leading bloggers and vloggers, as well as Twitter, Facebook and YouTube channels will enable us [AHDB Potatoes] to reach more consumers and engage with them on a more regular and impactful basis. As research shows, this is clearly the way forward.”From the archive

September 08, 2015
More than a bit on the Side: potatoes get marketing boost in the United Kingdom
With a major new campaign to promote fresh potatoes across Britain and Ireland about to break, AHDB Potatoes and Bord Bia (the Irish Food Board) are calling on industry to get behind it and help change the way consumers think about potatoes.From the archive
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May 12, 2015
Buying fresh potatoes online (United Kingdom)
In the latest Consumer Category Report of the Potato Council, one of the topics addressed is the online sales of fresh potatoes - including actual growth, comparison to competitive products and grocery in general as well as future opportunitiesFrom the archive

January 04, 2015
International Potato Sales Albert Bartlett taking off.
The company which owns the Albert Bartlett potato brand has increased its profits by more than 31 per cent in spite of small fall in turnover. The company shows remarkable growth in international sales and 40% growth in its Scotty Brand business.From the archive

September 23, 2014
Potato Council invites industry to join the Potato Week Celebrations
The dates have been set for the famous UK Potato Week 2014; running from 6-12 October the campaign will celebrate the humble potato and encourage mums to ‘trade-up’ from generic whites to named varieties.From the archive

June 26, 2014
UK Consumers eat less potatoes, but this is not a conscious decision
In the United Kingdom the value of fresh potato category is growing with a 3.8% rise over the last year, while the volume of fresh potatoes sold has dropped by 8.0%. The Potato Council is figuring out what can be done about it.From the archive

June 11, 2014
Freshly harvested Scottish Potatoes at Tesco
Summer is the perfect season for a laidback lunch in the sun and what could be a better accompaniment for a BBQ or al fresco dining than a bowl of tasty, fresh new potatoes. This summer treat yourself to the freshest and best with Freshly harvested Ayrshire and East Lothian Potatoes available from Tesco stores in Scotland.From the archive

June 10, 2014
Greenvale Adds some Girl Power to Strengthen its Customer Understanding
Leading UK potato supplier, Greenvale is strengthening its marketing team with the appointment of two new members of staff, Tracey Mattock who takes on the role of Marketing Manager, and Kate Wright who is the new Category Insight Manager.From the archive

April 17, 2014
Fifty Years of Potato Storage Research at Sutton Bridge
This week saw the Potato Council division of the Agriculture and Horticulture Development Board (AHDB) mark the 50th anniversary of the opening of its Sutton Bridge Crop Storage Research (SBCSR) facility, near Spalding in Lincolnshire, United KingdomFrom the archive

February 25, 2014
Potatoes: convincing government of their importance
Potato Council acts as a knowledge house for Government raising the importance of the potato. Two years since this work programme started there has been a real increase in knowledge about potatoes amongst parliamentarians with 83% now regarding potatoes as an important crop.From the archive







