News on Food Trends from the Netherlands

The Netherlands is committed to developing a sustainable and highly productive food system, with less use of fertilisers, water and pesticides, and more biodiversity and crop diversity.

Avebe makes innovative ingredients derived from potatoes, which they use to create unique solutions for the food, pet food and industrial such as building, and packaging industries.

Consumers, especially the young generation Y & Z love to learn more about flavor when purchasing food products.

Potato coop Agrico announced that Peter Oldenkamp will become director of Agrico Research starting August 1, 2023. He succeeds Sjefke Allefs as director. Sjefke Allefs has worked at Agrico Research since 1990, in the position of director for the past 24 years.

Dutch Potato Processor Aviko launches Potato Cheezz, a plant based product that looks like cheese, tastes like cheese, and has a similar texture to cheese. And totally on trend, as plant-based products are animal-friendly, environmentally friendly, and healthy.

Lamb Weston / Meijer released its Sustainability Report 2021-2022, based on its 2030 Sustainability Agenda and the UN Sustainable Development Goals.

Whether you are the sustainability manager at your company, or you’re about to forward this article to them, reducing the environmental impact of your product should be everybody’s goal.

Elena Ozeritskaya is the founder and managing director of Fresh Insight. Her mission is to help fresh food companies develop and launch meaningful products and brands for consumers.

Historically, food innovations came from technology and breeding efforts. All new products were pushed into the market, hoping to succeed, and brands were built around one product, or even one specific variety.

Now that growers and managers can meet again in person, serious concerns are being shared by AVEBE Potato growers. That is the conclusion of Members’ Council member Annelous Groenwold and Agro Director Arjan de Rooij.

Lamb Weston is launching a new potato product in the Netherlands and Belgium in collaboration with Sergio Herman: Atelier-Frites . The product is intended for chefs who want to serve french fries of the same high quality as their meat, fish or vegetarian dishes.

In the Netherlands, 31 parties in the table potato chain sign a covenant in which they commit to switch completely to organic robust potato varieties, including 7 supermarkets.

In this new position, Joost will be responsible for the downstream part of Solynta, leading product management, commercial and go to market strategies.

On 9, 10 and 11 November, HZPC will open its doors in Joure – and online – to anyone with a passion for potatoes. During Potato Days 2022, they will discuss the challenges of food security and sustainability, now and in the future.

Duynie Ingredients is part of Duynie Group. Europe’s largest company active in the valorisation of co-products. Within Duynie Group, they have more than 50 years of experience in taking care of potato products.

Regenerative is hot. The European Commission wants more regenerative agriculture in Europe in 2030, supporting ecosystem recovery and increasing carbon capture in the soil. However, financial incentives are still lacking.

The DNA in humans and gorillas is about 95% identical. This percentage is much lower between potato varieties. This might sound like a fun fact to remember for a pub quiz, but for Remco Ursem and Stan Oome, it is a premise that carries a serious challenge.

McCain Foods has acquired Scelta Products, adding the Netherlands-based producer of frozen foods to its growing family of delicious, prepared vegetable appetizer product offerings.