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May 06, 2014
Over 5000 retailers participated in the potato display contest of the Idaho Potato Commission
More than 5,000 supermarket chains and independent retailers showcased spuds for Idaho Potato Commission's annual Potato Lover’s Month retail display promotion in February, the most ever in the contest’s 23 years.From the archive

April 24, 2014
Wisconsin Spudmobile to Feature Exciting Potato Exhibits
It won’t be long before consumers get a taste of Wisconsin potatoes in a new and creative way! The state’s traveling billboard, also known as the Spudmobile, is sure to be iconic with the many creative and educational components that are planned for its interior.From the archive

April 14, 2014
US Retailer Target introduces 17 Better-for-you brands
Target Corp. is now introducing “Made to Matter – Handpicked by Target.” The first-of-its-kind collection brings together 17 leading natural, organic and sustainable brands to introduce new products and make them more accessible.From the archive
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February 21, 2014
Idaho Advertising Federation Recognizes Ad Produced For Klondike Brands
On February 6, the Idaho Advertising Federation presented I.E. Productions, an Idaho Falls Multimedia Advertising agency with a 1st place Diamond Gem Advertising Award in the Magazine Category for a series of print ads they produced for Klondike Brands™ potatoes.From the archive

October 30, 2013
US Potato Board Partners With Hungry Girl For New Marketing Campaign
USPB has enlisted the help of Hungry Girl, the nationally recognized multimedia brand created by Lisa Lillien, which includes a popular web site, a free daily email service, eight bestselling books, a television series and countless other TV appearances.From the archive

October 09, 2013
Burger King's Satisfries boosts brand among health-focused consumers
Burger King’s latest efforts to improve its perception among health-focused consumers has been successful so far and could have more staying power than similar efforts from McDonald’s, according to industry watchers.From the archive

September 24, 2013
BURGER KING® Introduces new SATISFRIES, great tasting crinkle-cut, reduced fat, reduced calorie French Fries
Burger King Worldwide, Inc. (NYSE: BKW) is proud to introduce new SATISFRIES, great tasting crinkle-cut French fries with 40% less fat(1) and 30% fewer calories (2) than the leading French fries.From the archive

March 11, 2013
Pringles secures it's market Share with new flavours
Pringles®, the Kellogg's - owned snack, is seeking to burst open the savoury snacks category even further, with the introduction of new flavours, Roast Chicken and Herbs for the UK and France, Sweet Paprika for Germany, Rosemary &Olive Oil for Spai...From the archive

September 24, 2012
Last call for Lays 'Do us a flavor' contest in the US
The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...From the archive

May 22, 2012
Conagra Foods acquires Kangaroo Brands' pita chip business
ConAgra Foods, Inc. (NYSE: CAG) announced today that it has acquired Kangaroo Brands' pita chip business. ConAgra Foods' acquisition of the pita chip business is consistent with its strategy to grow its presence in private label foods. "Pita chip...From the archive

May 03, 2012
Private label products still on the rise, but consumers satisfaction is decreasing
The number of consumers using private label food and beverage products continues to rise, but U.S. consumers are losing their enthusiasm for these value-oriented options, according to a recent report by The NPD Group, a leading market research company....From the archive

March 12, 2012
New potato characters: Potandon's Klondike Family Makes Their Debut
Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...From the archive

March 03, 2012
Idaho Potato Commission celebrates 75 year anniversary
The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...From the archive




