En Mexico, tras nueve años, P&G y Sabritas firman el armisticio de la ‘Guerra de las Papas’

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七月 25, 2007

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Procter &Gamble (P&G) y Sabritas ponen fin a la ‘Guerra de las Papas’. El 29 de mayo, P&G publicó un desplegado en los diarios Reforma y El Universal, donde se disculpa con Sabritas, filial de PepsiCo de México, por “posibles daños ocasionados por la publicidad de Pringles”.

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Procter and gamble
Procter and Gamble is a multinational manufacturer of product ranges including personal care, household cleaning, laundry detergents and others. For many years it was the manufacturer and marketer of the stackable potato chips brand Pringles, which was subsequently sold to the Kellogg Company.
Frito-Lay North America (FLNA)
Frito-Lay North America (FLNA) includes Pepsico's snack operations in the United States and Canada where the company dominates the market with a range of savory snacks brands including Lay's, Ruffles, Doritos, Tostitos, Fritos, Cheetos and Sunchips

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