Keogh's Crisps to start potato chips production in Ireland

Ireland will soon have a new manufacturer of potato crisps:

Keogh’s potato growers, the sole potato supplier to the Irish grocery retailer Superquinn, is launching a range of crisps next week. The company has already secured listings in Superquinn and Tesco. Based just down the road from Coyle’s Largo Foods in Oldtown, north Co Dublin, the Keogh family has been farming for more than 200 years.

The younger generation of the family, brothers Tom and Ross and their cousin Derek, are leading the move into the crisp business.

Marketed under the name Keogh’s Crisps, the company is hoping to capitalise on its “natural” credentials. The company has invested €750,000 in the new product, which will be produced at a factory on-site.

Fourteen staff are currently employed, with numbers set to increase as the business expands;the Keoghs have their eye on the American market.