Technomic finds lower calorie items gaining momentum on restaurant menus

As America ramps up its fight against bulging waist lines, restaurant chains are providing ammunition in the form of great-tasting menu items with 550 or fewer calories.

The trend not only caters to increasing consumer demand for such items, but also helps restaurants prepare for the implementation of pending legislation that will require any brand operating twenty or more units to display nutritional information for all permanent menu items.

Technomic EVP Darren Tristano says restaurants have become more adept at positioning these menu items to consumers. “If you can menu these lighter items in a way that does not make consumers feel as though they are sacrificing flavor or satisfaction, they will be more likely to order them. You can tout them as savory and delicious, as well as better for you, rather than picking just one aspect over another.”