Idahoan and Idaho Potato Commission Launch Mashed Potato Recipe Contest for National Potato Day

Idahoan and the Idaho Potato Commission are teaming up to celebrate National Potato Day on August 19 with a social media recipe contest that puts mashed potatoes at the center of the meal. 

The campaign invites mashed potato fans to show how Idahoan Mashed Potatoes can be more than a side dish by creating a meal in which mashed potatoes are the main course. The grand-prize winner will receive a weekend stay at the iconic Big Idaho Potato Hotel.

How to Enter

Participants can create a photo, carousel or video featuring an Idahoan product as the main dish and share it on Instagram or TikTok.

On Instagram, entrants must follow @idahoanfoods and @idahopotatoes, tag @idahoanfoods and @idahopotatoes, use the hashtag #DoesItPotato and Participants must also like the designated contest post on Instagram: Contest post

On TikTok, participants must follow @idahoanfoods and @idahopotatoesofficial, tag @idahopotatoesofficial and use #DoesItPotato. 

The contest is open to legal U.S. residents aged 18 and over. Entries must be submitted by August 18 at 11:59 p.m. EST, with winners scheduled to be announced on National Potato Day, August 19.

Big Idaho Potato Hotel Stay Among Prizes

The grand-prize winner will receive a weekend stay at the Big Idaho Potato Hotel, along with a USD 500 Visa gift card to help cover travel expenses and a USD 100 Idaho Potato swag bag.

In addition, five winners will receive a year's supply of Idahoan Buttery Homestyle Mashed Potatoes. 

The campaign aims to encourage consumers to experiment with mashed potatoes as a complete meal while celebrating Idaho's potato identity and National Potato Day.