Lamb Weston refreshes Grown in Idaho packaging and branding

Lamb Weston, one of the world’s largest suppliers of frozen potato products, has introduced refreshed packaging and updated branding for its Grown in Idaho retail potato products. The updated packaging is now being rolled out across the Grown in Idaho product range under the slogan "New Pack. Same Stud Spuds."

Grown in Idaho is a retail frozen potato brand offering products including Super Crispy Crinkle Cut Fries, Hand Cut Style Fries, Tots, Waffle Fries, Steak Cut Fries, Crispy Hash Brown Dices and Thick Cut Hash Browns. The products are made using real Idaho potatoes and are positioned around skin-on fries and frozen potato side dishes for retail consumers.
 

Updated Brand Presentation

The refreshed Grown in Idaho website now features the updated packaging across the product portfolio alongside recipe content, product information and retail-focused brand presentation. The redesign introduces a more modern visual identity while maintaining the brand’s focus on Idaho-grown potatoes and frozen potato products. 
 

Retail Product Portfolio

The current Grown in Idaho range includes multiple frozen potato formats designed for home preparation, including fries, tots and hash brown products. The refreshed packaging is now appearing across retail freezer aisles as part of the broader brand update.