McCain Launches Brew City Beer Battered Potato Waves in North America

McCain Foods (McCain), a global leader in prepared potato and appetizer products, announced the launch of Brew City® Beer Battered Potato Waves, the company's latest beer-battered potato side. With this elevated option, chefs and restauranteurs across the United States and Canada can now offer these distinctively shaped potatoes to diversify menu options without adding significant labor or kitchen costs.
 

New wave-cut potato product expands menu possibilities

Brew City® Beer Battered Potato Waves feature a distinctive wave cut and a light beer batter that delivers a crispy exterior with a soft, fluffy interior bringing hand-crafted appeal and standout texture to the plate. Bold shape, satisfying crunch and versatile flavor profile make them an appealing alternative to French fries across casual dining, pubs and fast-casual eateries and restaurants.

Mark Slutzky, Director of Culinary Chef at McCain Foods:

"Global food trends continue to prove that potatoes of all forms are ubiquitous with sides, but today's consumers are signaling it's time to go beyond the basics with new flavors, textures and shapes. This new demand means chefs need a reliable yet versatile option to seamlessly integrate into culinary creativity without sacrificing precious prep time or breaking budgets. As the maker of one in four fries worldwide, McCain prides itself on taking the category to new heights by offering delicious and innovative options that exceed expectations."

Designed for efficiency and culinary creativity

This product, in alignment with the entire McCain Foods potato portfolio, offers chefs a high-quality product without the need for added prep, making it a time-saver for operators looking to expand menu options in an accessible way. These light and crispy wave-shaped potatoes not only strike a balance between upscale dining and a classic fast-food favorite but can serve as a foundation for creativity like a kicked-up side or as a base for trying out the next global flavor trend such as a loaded poutine or unexpected take on nachos.

Mark McMillin, Chief Culinary Officer at Cooper's Hawk:

"Our team of chefs and culinary advisors are constantly on the hunt for ways to deliver a wow-factor experience that is accessible for all our guests. McCain Brew City® Beer Battered Potato Waves are the perfect example of how the company partners with operators like us to deliver on guest's expectations while keeping our margins in mind."