New Smart Choices Symbol on nearly 200 ConAgra Foods Products

As part of its ongoing commitment to help Americans lead healthier lives, ConAgra Foods will feature the Smart Choice Program™ logo on many of its products. The Smart Choices Program symbol, which is displayed on the front of qualifying food packages, aims to help shoppers make smarter food and beverage choices within 19 product categories that fit within their daily calorie needs, at-a-glance, throughout the supermarket. Nearly 200 ConAgra Foods products, including Healthy Choice® meals, Orville Redenbacher’s® SmartPop! microwave popcorn and Egg Beaters® liquid eggs, meet the Smart Choices Program’s stringent nutrition criteria and will feature the symbol on their packaging.

“We’re pleased to have so many products qualify for the Smart Choices Program symbol because we think the symbol is the easiest way for consumers to understand more about the nutrition of the food they buy,” said Mark Andon, Ph.D., ConAgra Foods vice president of Nutrition. “There’s a significant amount of research, including our own, that shows the strong linkage between good nutrition and healthful, satisfying lives. But it’s not always easy to identify smarter food and beverage choices. The Smart Choices Program symbol can help;its stringent standards, plus the fact that it eliminates the need for multiple, often confusing symbols across the food industry, are unprecedented.”

The Smart Choices Program uses a single, green check mark on the front of food and beverage packages to quickly identify products that meet science-based nutrition criteria based on the Dietary Guidelines for Americans and other sources of nutrition science and authoritative guidance.