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KING crisps have developed a new cheese n' onion flavour using Wexford cheddar. The gold coloured packet of vintage cheddar and spring onion with a Wexford logo on the front, will soon be on sale in shops all over Ireland. Called King Gold Standard W...

India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.

Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...

Well, we have seen many weird potato chips flavours in recent years. Nevertheless, Tesco managed to create a novelty in crisps flavours: a complete Christmas dinner in crisps flavours. Tesco nicknamed it the ‘Crispmas Dinner collection’ and it’s surel...

Lay’s® en de samenwerkende bureaus FHV, Red Urban, OMD en RTL hebben een EFFIE ontvangen van de VEA. Vereniging van Communicatieadviesbureaus en Bond van Adverteerders (BVA) voor de campagne rondom Lay’s® Maak de Smaak. Michael Blankert, Lay's® Brand ...

Burts Chips are reintroducing their seasonal Aberdeen Angus flavoured potato chips following consumer demand. The re-launch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the success of the brand’s summer...

Next month, Tyrrells Crisps are launching a Winter Seasonal limited edition seasoning in time for the winter period, Sour Cream &Roasted Garlic, which will be on shelves from October to February and will be priced at 69p for 40g and £1.89 for 150g ...

These days people expect instant gratification. From finding where you parked your car to checking movie times on the go, 'there's an app for that.' In the same vein, no longer do you need to sit down and order a full meal. Now, there's a chip for that!

Just in time for football playoff games and the “big game” in February, Cape Cod Potato Chips is launching the Big Game Chip Switch.

De Maak de Smaak campagne van Lay’s blijft succesvol. De proefzakken met 3 nieuwe smaken die uit de finale voortkwamen, zijn geregeld uitverkocht.

De finale in de Lay’s chipswedstrijd gaat tussen de smaken babi pangang, patatje joppie en mango red chilli.

It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.

Potato chips maker, Lay's, today launched 'Give Us Your Dillicious Flavour' campaign to invite innovative flavour-ideas from Indian consumers.

In preparation for the Christmas and New Year period, Kettle Chips is introducing its winter seasonal flavour, Red Onion Chutney, to its range of hand cooked chips in the UK.

An easy way to lower the oil content of kettle chips, is to use a heated centrifuge.

Walkers has announced the six finalists in its ‘Do Us A Flavour’ campaign, in which members of the public were asked to invent their own flavour.

Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...