Inca Gold is a brand of A. S. Wilcox and Sons Ltd. Inca Gold originated from a family of potato called Phureja, grown in the Andean valleys of South America.

Vivaldi is a brand of A. S. Wilcox and Sons Ltd. Vivaldi is a creamy white skin with a light gold/creamy flesh. They can be used for all types of potato dish and no matter how you cook them they taste exquisite.

Piccolos is a brand of A. S. Wilcox and Sons Ltd. They come pre-washed and sized to make them super easy to quickly boil, roast or bake.

Dig Me is a brand of A. S. Wilcox and Sons Ltd. Wilcox Dig Me potatoes are a range of premium washed Agria, Baby Boilers and Baby Roaster potatoes packaged exclusively for Countdown supermarkets.

Perlas is a potato brand of A.S. Wilcox and Sons Ltd. The brand offers small, new season potatoes that are washed and ready fresh out of the box.

Red Jacket is a brand of A. S. Wilcox and Sons Ltd. Red Jacket potatoes have a distinctive red skin and delightful golden flesh.