Lay's® has introduced refreshed packaging in India featuring updated branding, enhanced ingredient imagery and the "Made with Finest Potatoes" message across the product range.
Febrero 27, 2026
Lays launches refreshed brand identity and packaging in India
Lay's®, the potato chip brand from PepsiCo, has launched a refreshed brand identity in India as part of the company's largest global brand refresh in nearly 100 years.
PepsiCo new logo for news
Noviembre 05, 2025
PepsiCo presenta nuevo logo y una renovación global de su marca
PepsiCo ha presentado un nuevo logo y una imagen corporativa renovada que reflejan su visión global y la evolución de su identidad de marca.
Lay’s — The World’s #1 Potato Chip Brand, Revamped to Celebrate Its Heritage and Inspire the Next 100 Years
Octubre 13, 2025
Lay’s Potato Chips get a New Look and Recipe to Celebrate 100 Years of Real Potatoes, Real Flavor and Real Joy
Lay’s unveils its biggest redesign in nearly 100 years, celebrating its farm-to-chip heritage. With real, farm-grown potatoes, new natural recipes, and refreshed packaging, Lay’s commits to no artificial flavors or colors in the U.S. by 2025.
Celebrate National Chip and Dip Day on March 23rd with a variety of flavorful dips and crispy chips!
Marzo 21, 2025
National Chip and Dip Day: A day to explore perfect dip pairing
The perfect day to explore Chip and Dip is here, the best satisfying day to explore your favorite dipping with the chips. Even though the occasion comes once in a year, but the day gained popularity in the US from 1950s.
Rising Prices, Shrinking Bags: Shoppers Cut Back on Snack Aisle Favorites
Marzo 18, 2025
Chips and cookies have gotten too expensive. Shoppers are buying less
Americans are cutting back on Doritos, Goldfish and Hostess cakes. It’s not for their health, however – it’s a sign that even small indulgences have gotten too expensive for many to afford.
Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
Octubre 30, 2024
Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!
Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
Contenido Patrocinado
Contenido Patrocinado
Contenido Patrocinado
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
Octubre 26, 2024
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
Septiembre 23, 2024
Lay's nombrado patrocinador oficial de la Copa Mundial de la FIFA 26™ y la Copa Mundial Femenina de la FIFA 2027™.
Lay's ha sido nombrado Patrocinador Oficial de la Copa Mundial de la FIFA 2026 y de la Copa Mundial Femenina de la FIFA 2027, comprometiéndose a mejorar la experiencia de los aficionados con contenido exclusivo y promociones, junto a otras marcas icónicas de su portafolio.
David Manzini, the President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia and Olzhas Bektenov, the Prime Minister of Kazakhstan
Junio 27, 2024
Pepsico to start potato chips production in Kazakhstan
Kazakh Prime Minister Olzhas Bektenov met with David Manzini, President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia, to discuss the construction of Pepsico's snacks plant construction project in the Almaty region.