Lay’s is one of the flagship potato chip brands of Frito-Lay North America (FLNA), the convenient foods division of PepsiCo. The brand produces a wide range of potato chips and snack products sold across North America and international markets under the Lay’s name and related regional brands.
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October 25, 2026
PepsiCo Uses AI and Regenerative Agriculture to Strengthen Farming Resilience
PepsiCo is combining AI, regenerative agriculture and ag-tech partnerships to help farmers improve soil health, use resources efficiently and strengthen farm resilience, including at a fourth-generation potato farm in Alberta, Canada.
September 03, 2026
PepsiCo Launches Kurkure Aloo Chips and Lay's Potato Crackers in India and Bangladesh
PepsiCo has announced new snack launches across India and Bangladesh, including Kurkure Aloo Chips, Kurkure Ribbon Pakoda, Lay's Potato Crackers and Quaker protein snacks, combining regional flavours, new textures and nutrition needs.
February 27, 2026
Lays launches refreshed brand identity and packaging in India
Lay's®, the potato chip brand from PepsiCo, has launched a refreshed brand identity in India as part of the company's largest global brand refresh in nearly 100 years.
November 04, 2025
PepsiCo unveils new logo and global rebrand
PepsiCo has introduced a new logo and corporate look that reflects its global vision and evolving brand identity.
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This content was last updated on August 14, 2026
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