Lay's® has introduced refreshed packaging in India featuring updated branding, enhanced ingredient imagery and the "Made with Finest Potatoes" message across the product range.
February 27, 2026
Lays launches refreshed brand identity and packaging in India
Lay's®, the potato chip brand from PepsiCo, has launched a refreshed brand identity in India as part of the company's largest global brand refresh in nearly 100 years.
PepsiCo new logo for news
November 04, 2025
PepsiCo unveils new logo and global rebrand
PepsiCo has introduced a new logo and corporate look that reflects its global vision and evolving brand identity.
Lay’s — The World’s #1 Potato Chip Brand, Revamped to Celebrate Its Heritage and Inspire the Next 100 Years
October 13, 2025
Lay’s Potato Chips get a New Look and Recipe to Celebrate 100 Years of Real Potatoes, Real Flavor and Real Joy
Lay’s unveils its biggest redesign in nearly 100 years, celebrating its farm-to-chip heritage. With real, farm-grown potatoes, new natural recipes, and refreshed packaging, Lay’s commits to no artificial flavors or colors in the U.S. by 2025.
Celebrate National Chip and Dip Day on March 23rd with a variety of flavorful dips and crispy chips!
March 21, 2025
National Chip and Dip Day: A day to explore perfect dip pairing
The perfect day to explore Chip and Dip is here, the best satisfying day to explore your favorite dipping with the chips. Even though the occasion comes once in a year, but the day gained popularity in the US from 1950s.
Rising Prices, Shrinking Bags: Shoppers Cut Back on Snack Aisle Favorites
March 18, 2025
Chips and cookies have gotten too expensive. Shoppers are buying less
Americans are cutting back on Doritos, Goldfish and Hostess cakes. It’s not for their health, however – it’s a sign that even small indulgences have gotten too expensive for many to afford.
Lay's® Do Us A Flavor™ contest is back! Fans can submit their creative chip ideas for a chance to win USD 1 million and see their flavor hit the shelves in 2025. Join the fun at DoUsAFlavor.com!
October 30, 2024
Lay's brings back Do Us A Flavor contest with USD 1 million award. Get your potato chip flavor ideas ready!
Southern Biscuits & Gravy, Cheesy Garlic Bread and Wasabi Ginger are some of the most beloved potato chip varieties in Lay's® long history of flavor innovation. But what many might not remember – or even know – is that these flavors wouldn't exist if it weren't for the fans.
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Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
October 26, 2024
Einride Partners with PepsiCo to Electrify US Frito-Lay Food Routes
Einride, a freight mobility company that provides digital, electric and autonomous technology, has announced its partnership with PepsiCo, with a fleet of digitally optimized electric trucks live in Memphis, Tennessee.
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
September 15, 2024
Lay's named official sponsor of FIFA World Cup 26™ & FIFA Women's World Cup 2027™
Lay's has been named the Official Sponsor of the FIFA World Cup 2026 and FIFA Women's World Cup 2027, promising to enhance fan experiences with exclusive content and promotions alongside other iconic brands in its portfolio.
David Manzini, the President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia and Olzhas Bektenov, the Prime Minister of Kazakhstan
June 27, 2024
Pepsico to start potato chips production in Kazakhstan
Kazakh Prime Minister Olzhas Bektenov met with David Manzini, President of PepsiCo Russia, Belarus, Ukraine, the Caucasus and Central Asia, to discuss the construction of Pepsico's snacks plant construction project in the Almaty region.