Four fan-favorite flavors return to store shelves as part of the new Lay's Flavor That Hits Home™ lineup
March 31, 2024
Lays Invites Fans on a Journey with locally Inspired Potato Chip Flavours
This spring, America's favorite potato chip brand is taking fans on a journey back to their hometowns with the launch of its newest campaign: Lay's® Flavor That Hits Home™.
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips
February 21, 2024
LAY'S® Says Hello to Swicy™ with New Sweet & Spicy Honey Flavored Potato Chips and Beloved Reality TV Duo Cameron & Lauren Hamilton
Lay's® debuts of its latest flavor innovation: Lay's® Sweet & Spicy Honey flavored chips.
Carrefour market
January 23, 2024
Supermarket chain Carrefour pulls Lays Chips off the shelves in France over price hikes
Global supermarket chain Carrefour will stop selling PepsiCo products in it stores in France, Belgium, Spain and Italy
Delhi HC permits PepsiCo to claim patent for potato chips variety
January 10, 2024
Delhi HC permits PepsiCo to claim patent for potato chips variety
The Delhi High Court on Tuesday ruled that PepsiCo can claim a patent for the potato variety grown for its potato chips.
Frito-Lay's U.S. Snack Index Predicts 2024 Trends Amidst an Increasing Time Crunch
December 27, 2023
Frito-Lay US Snack Index Predicts 2024 Trends
The fifth annual US Snack Index confirms what many of us are feeling – there are simply not enough hours in the day. A lack of time to prepare, eat and enjoy meals – especially among parents and younger generations – will blur the once-clear line between 'snacks' and 'meals' in 2024.
LAY’S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay’s Potato Chips.
November 09, 2023
LAY'S® and Matt James Celebrate Friendsgiving with Mashed Potatoes Made from Lay's Potato Chips
Friendsgiving season is here and Lay's® – America's favorite potato chip – is central to the dinner table with the brand's spin on the viral cooking hack turning Lay's potato chips into a favorite side dish: mashed potatoes.
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Tata Consumer in Discussions to Acquire 51% Stake in Haldiram's
October 01, 2023
Tata Consumer in Discussions to Acquire 51% Stake in Haldiram's: Report
India's largest conglomerate, the Tata Group, is looking for a substantial bite of one of the countries top two snack manufacturers, Haldiram's. The snack maker is reportedly asking for USD 10 billion valuation which corresponds to 6.6 times its annual revenue of USD 1.5 billion.
Lay's® kettle cooked Ruffles® all dressed brings flavors of the great white north to Lay's flavor swap fan favorites
August 09, 2023
Lay's® Kettle Cooked Ruffles® All Dressed - Canada's favorite - back on the shelves in the United States
Since 2021, Lay's Flavor Swap potato chips have brought unexpected yet unforgettable twists to fan-favorite Frito-Lay chips, bringing smiles to snackers everywhere.
Patatas Alava
July 23, 2023
PepsiCo and Fertiberia launch programme to produce fertilizer from green hydrogen
PepsiCo and Fertiberia have partnered up to launch a pilot programme to reduce emissions in potato cultivation. Fertiberia's Impact Zero fertilizers are produced from green hydrogen (replacing natural gas), and precision agriculture.