Lays Arabia 'Flavor Me': pizza flavored potato chips voted public's favorite
Mayo 17, 2012
Lays Arabia 'Flavor Me': pizza flavored potato chips voted public's favorite
Lay's, the much loved potato chip and a leading brand from PepsiCo, today revealed the conclusion to its five month 'Flavor Me' campaign to find a new flavor chip as nominated by the public.
From the archive
PepsiCo potato chip brands surpass $10 billion in global retail sales
Marzo 14, 2012
PepsiCo potato chip brands surpass $10 billion in global retail sales
PepsiCo, Inc. today announced that its global 'Banner Sun' potato chip portfolio has grown to more than $10 billion in annual retail sales, anchored by Lay's, the world's largest food brand and the No. 1 potato chip brand globally.
From the archive
Enero 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.
From the archive
Minder zout in Lay’s Superchips, Lay’s Light, Lay’s Sticks en Duyvis
Marzo 24, 2011
Minder zout in Lay’s Superchips, Lay’s Light, Lay’s Sticks en Duyvis
PepsiCo Nederland heeft afgelopen week het zoutgehalte van Lay’s Superchips, Lay’s Light, Lay’s Sticks en Duyvis met een kwart verminderd.
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Frito-Lay for news
Septiembre 20, 2010
Finalisten Lays 'Maak de Smaak' bekend: babi pangang, patatje joppie en mango red chilli
De finale in de Lay’s chipswedstrijd gaat tussen de smaken babi pangang, patatje joppie en mango red chilli.
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Lays remains the dominant snack brand in India
Noviembre 02, 2009
Lays remains the dominant snack brand in India
In India, Frito-Lay has staved off the challenge from ITC, its first serious national-level competitor in the Indian savory snacks market. With a dominant market share in the Rs 3,000-crore branded salty snacks category, the firm says it is fast-tracki...
From the archive
Contenido Patrocinado
Contenido Patrocinado
Contenido Patrocinado
The Frito-lay production locations and the locations of the potato growers supplying Frito-Lay with Potatoes.
Junio 10, 2009
Frito-Lay offers local potato chips
Recently Frito-Lay started a campaign in the US to show consumers where their bag of Lays Chips was manufactured and even where the potatoes for that specific bag were grown: the Chips Tracker. In the ads, Frito-Lay features potato farmers growing their chips potatoes in California, New England, Texas, Michigan and Florida.
From the archive
Mayo 11, 2009
'Lay's local': find out who made your potato chips
This month, Frito-Lay kicks-off its largest ever marketing campaign called "Lay's Local" to celebrate the more than 40,000 Americans across the country who grow the potatoes we use to make Lay’s brand potato chips, who make the chips at Frito...
From the archive
Frito-Lay for news
Septiembre 18, 2008
Frito-Lay plant in India resumes production
After nearly a month of closure, food and beverages maker Pepsico on Thursday announced resumption of operations at its Punjab plant as management and workers have reached a settlement. "We are glad to announce that we have reached an amicable sol...
From the archive