Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh
Junio 14, 2015
Pepsico to procure potatoes for potato chips from Kuppam, Andhra Pradesh
PepsiCo India is looking to enhance potato procurement through its tie-up with farmers in Chittoor district, Andhra Pradesh.
From the archive
Deep Ridged: A Potato Chip with a futuristic backstory
Junio 10, 2015
Deep Ridged: A Potato Chip with a futuristic backstory
PepsiCo CEO Indra Nooyi has heavily increased her company’s budget for research and development. In fact, she’s doubled it during her tenure. One product to come out of that effort: the Deep Ridged Potato Chip
From the archive
Lays Summer Days promotion puts your fav summer photo on a bag of Chips
Mayo 12, 2015
Lays Summer Days promotion puts your fav summer photo on a bag of Chips
'Lay's Summer Days' campaign offers the first 10,000 fans a bags of Lay's potato chips with your own favorite summer photo. Not fast enough? You will have to do with a digital bag.
From the archive
India marketing war? Pepsico - ITC focus on healthier packaged snacks
Marzo 25, 2015
India marketing war? Pepsico - ITC focus on healthier packaged snacks
As growth slows down and intense competition emerges from regional brands in potato chips, PepsiCo and ITC are shifting their focus more towards newer and healthier forms of packaged snacks, the market for which is growing at twice the speed.
From the archive
Did you already submit your Lays potato chip flavor idea?
Marzo 10, 2015
Did you already submit your Lays potato chip flavor idea?
Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, today announced a last call for submissions in its search for the next great potato chip flavor as part of the (United States) Lay's 'Do Us A Flavor' contest.
From the archive
Tastes of Canada: Lay's® Do Us a Flavour™ potato chip contest returns
Febrero 23, 2015
Tastes of Canada: Lay's® Do Us a Flavour™ potato chip contest returns
Lay's, Canada's favourite potato chip brand, announces the return of the Lay's Do Us a Flavour contest (#DoUsAFlavourCanada) and asks fans to embrace the Tastes of Canada.
From the archive
Contenido Patrocinado
Contenido Patrocinado
Contenido Patrocinado
Jalapeño Mac N' Cheese the best tasting chip of the 2014 Lays Canada Do Us a Flavour contest
Octubre 21, 2014
Jalapeño Mac N' Cheese the best tasting chip of the 2014 Lays Canada Do Us a Flavour contest
The winner of the Lay's Canada 2014 Do Us a Flavour contest is Jalapeño Mac N' Cheese on Lay's Wavy, submitted by Randall Litman from Calgary.
From the archive
Kettle Cooked Wasabi Ginger flavored potato chips is the winner of Lay's 'Do Us A Flavor' contest in the United States
Octubre 21, 2014
Kettle Cooked Wasabi Ginger flavored potato chips winner of Lay's 'Do Us A Flavor' contest in the US
Today, Lay's Kettle Cooked Wasabi Ginger flavored potato chips was announced as the winner of this year's Lay's 'Do Us A Flavor' contest
From the archive
Finalists Do-us-a-flavour Canada announced
Agosto 07, 2014
Finalists Do-us-a-flavour Canada announced
After receiving more than one million flavour submissions from fans coast to coast, Lay's Canada today revealed the four finalist flavours of its 2014 Lay's Do Us a Flavour contest
From the archive