Dutch growers and the Dutch Potato Organisation (NAO) support the Outline Crop Protection Covenant to reduce environmental impacts, improve water quality and boost innovation while promoting legal certainty and sustainable potato production.

Potato Demo Day 2026 has opened visitor registration for its September event in Westmaas. The programme includes more than 120 exhibitors, 25 knowledge sessions, machinery demonstrations, a Startup Plaza and activities covering the potato value chain

The Dutch potato sector used International Potato Day to highlight its role in global food security, innovation, and economic growth. Industry leaders and policymakers emphasized cooperation, sustainability, and support to maintain global leadership.

Aardappeldemodag has started planting activities for Aardappeldemodag 2026, with 2.5 hectares of the potato variety Libra planted last week.

Zoetermeer - The Dutch Potato Organisation welcomes the National Potato Week initiative, organised by No Waste Army. Additional attention for potatoes fits with the sector's ambitions to stimulate consumption and reduce food waste.

Potato Demo Day 2026 will be held on 2 September 2026 in Westmaas, focusing on knowledge sharing, innovation, and networking. New highlights include the Startup Square and live demos, alongside key programs like the Young Farmers Program and Knowledge Barn.

PotatoEurope 2025, held Sept 3–4 in Lelystad, will feature the Innovation Award recognizing top potato sector innovations. A diverse expert jury will select winners, with strong global interest and the event nearly sold out.

Schaap Holland is a distinguished participant in the NAO pavilion at Potato Europe. The pavilion serves as the perfect platform for Schaap Holland to showcase its expertise and connect with other professionals in the potato industry.