P&G reassigns Pringles account

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Pringles Extreme

Octubre 15, 2008

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Proctor and Gamble (P&G) has moved the digital account for its Pringles snack brand out of Agency.com, according to Revolution.

The FMCG giant is believed to have handed the account to Wunderman as part of a strategy to step up its digital marketing activity for Pringles.

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Procter and gamble
Procter and Gamble is a multinational manufacturer of product ranges including personal care, household cleaning, laundry detergents and others. For many years it was the manufacturer and marketer of the stackable potato chips brand Pringles, which was subsequently sold to the Kellogg Company.
Pringles
Pringles is a brand of potato and wheat-based stackable snack chips, owned by the Kellogg Company.

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