Idaho Potatoes and Fresh Gourmet® Crunchy Toppings Launch Retail Promotion in Produce Aisle

Idaho potatoes and Fresh Gourmet Crunchy Toppings have partnered once again with a high-value promotion guaranteed to maximize retail holiday sales. Beginning October 1, every package of Fresh Gourmet Crunchy Toppings will offer a $.75 instant coupon for Idaho potatoes. With a medium Idaho potato averaging around $.25, this is a huge savings for consumers.

"The true strength of this promotion is the convenient display shipper. Any consumer who sees the high-value coupon will not be able to resist purchasing a bag of Idaho potatoes, especially if the potatoes are only an arm's length away,"stated Seth Pemsler, VP Retail/International, Idaho Potato Commission. "We know that consumers are still looking for value, but don't want to sacrifice quality and this promotion delivers both."