USPB trademarks 'Potatoes Goodness unearthed' slogan

The Potato industry’s “Potatoes … Goodness Unearthed” slogan has officially become a registered trademark.

The slogan — which grower-shippers, packers, retailers and other allied industry have been using on bags, bins and boxes since 2008 —  will now include the familiar registered trademark symbol, said David Fairbourn, the board’s manager of industry communications and policy.

“This campaign helps consumers to connect with the core nutritional message that potatoes are good for you,” he said. “This is becoming a long-term comprehensive industrywide effort to establish a lasting consumer identity for potatoes..”