The UK market for savoury snacks, nuts and crisps has proved to be recession proof, according to the latest data from Nielsen.
Growth for the category in 2010 showed a hike of 5.6 per cent on 2009, reports the Financial Times, citing the figures from the consumer trends specialist.
The latest market data puts the value of the sector at £2.4bn
A key driver for the buoyancy in the savoury snacks segment is the large sharing pack category, which saw a hike of 12.5 per cent on the previous year, with the category valued at £608m.
Analysts argue that this good sales peformance can be explained by the increase in home-based entertainment – a long-term trend augmented by the recession.
UK savoury snacks category recession proof
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