Inventure Foods, Inc. Adds Kettle-Cooked Potato Chips To Its Successful Line Of Vidalia Brands™ Snack Foods

Leading snack food innovator, Inventure Foods, Inc. (NASDAQ: SNAK), expands its licensed Vidalia Brands™ snack food lineup today with the introduction of Vidalia® Kettle Potato Chips™, the first premium potato chip to feature the legendary sweet flavor of real Vidalia® onions. Available in Sweet Onion and Sweet Onion Barbecue flavors, Vidalia Kettle Potato Chips will be sold in 4.5-ounce bags with a suggested retail price of $2.39 - $2.49 per package.

To coincide with this year's onion harvest, the new sweet and savory potato chips are currently in stores, featured alongside Vidalia onions in the fresh produce section of grocery stores nationwide.

"Onion flavors have traditionally fared well in the snack food aisle," said Steve Sklar, senior vice president and general manager for Inventure Foods, Inc. "However, never before has a potato chip been seasoned with Vidalia sweet onions and, I must say, the result is tremendous. The sweetness of these unique onions pairs perfectly with a moderately-salted profile and a crunchy bite. Frankly, it's one of the most distinctive flavors we've ever developed."

Vidalia Kettle Cooked Potato Chips are seasoned with a spice made from real Vidalia Sweet Onions and are made from premium American-grown potatoes cooked in better-for-you safflower and sunflower oils. The chips are gluten-free and feature zero trans fats. In addition, they are naturally 30 percent lower in saturated fat than traditional potato chips and feature 150 calories per serving.

The new potato chips join the existing line of Vidalia® Sweet Onion Petals™ snacks originally introduced last year under the joint licensing agreement between Inventure Foods, Inc. and Vidalia Brands, Inc.