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Mayo 07, 2013
Cheesy Garlic Bread Potato Chips winner Lay's 'Do Us A Flavor'
Last night, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division and America's most-loved potato chip brand, announced Cheesy Garlic Bread flavored potato chips as the winner of its "Do Us A Flavor"contest.From the archive

Abril 16, 2013
Lay's Wavy Brand New Roasted Garlic & Sea Salt Flavored Potato Chips Just In Time For National Garlic Day
With the average adult in the United States consuming about 2.3 pounds of garlic each year (Source: ERS, USDA 2011), the demand for garlic in the U.S. clearly speaks for itself. In fact, Americans regularly turn to the flavorful bulb to add a delicious...From the archive

Marzo 06, 2013
Cape Cod Lightens Up Its Sea Salt & Cracked Pepper Kettle Chips
When it comes to Cape Cod® Potato Chips, sometimes less is more. This month the iconic New England brand adds 40% Less Fat Sea Salt & Cracked Pepper to its popular lineup of reduced fat kettle-cooked chips.From the archive

Febrero 27, 2013
Walkers' new potato crisps range uses real meat
In a novel experiment, Walkers is to make crisps using real meat. For weeks the biggest crisp manufacturer in the United Kingdom has been quietly remaking its best-selling lines with authentic British ingredients and trialling the packs in shops.From the archive

Febrero 26, 2013
Beer-Battered Onion Ring Flavored Potato Chips introduced by Ruffles (Frito-Lay)
Starting today, Ruffles, one of the flagship brands from PepsiCo's Frito-Lay division, is bringing guys the awesome flavor and delicious crunch of one of their favorite snack foods — beer-battered onion rings — to a potato chip.From the archive
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Febrero 21, 2013
Popchips: how they made their way into the snack isle
Keith Belling quit his job as a corporate lawyer at age 27 and spent the next 15 years running a series of businesses, including a restaurant chain and a website for small businesses. In 2005, he set out to create a new snack with one of his former em...From the archive

Febrero 21, 2013
Do-us-a-flavor top chip flavors now in stores
For the first time in its 75-year history, Lay's potato chips, one of the marquee brands from PepsiCo's Frito-Lay division, has introduced three new consumer-inspired potato chip flavors in stores throughout the United States.From the archive

Diciembre 16, 2012
Lays launches Chicken Cola flavored potato chips in China
Pepsico is taking its global Power of One program to jointly promote beverages and snacks a step further in China, with the marriage of two Pepsi brands in a single product: Pepsi-Cola chicken-flavor Lay's potato chips.From the archive

Diciembre 12, 2012
The Cornish Crisp Company 'bags' new pasty flavour crisp for Cornish Mining World Heritage Site
The Cornish Crisp Company has developed a new flavour in partnership with the Cornish Mining World Heritage Site, continuing their policy of supporting locally based charitable causes.From the archive

Noviembre 22, 2012
More than ever, big brands make Latino flavors mainstream
Strolling the aisles of your local supermarket, you can dig into a bag of potato chips flavored with chile, lime and Tapatio hot sauce , or if you’re in the mood for a burrito, stop by your nearest Taco Bell or Chipotle to get your fix. And with the ne...From the archive

Noviembre 14, 2012
Lay’s se prepara para lanzar novedades en España
Lay’s quiere estar al lado de los consumidores esta Navidad y para ello ha diseñado una ejecución completa que hará muy especial esta época del año tan esperada. El packaging, el material de punto de venta, la comunicación en redes sociales y el lanzam...From the archive







