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Febrero 27, 2012
King Crisps using Wexford cheddar in new Cheese n'onion flavour
KING crisps have developed a new cheese n' onion flavour using Wexford cheddar. The gold coloured packet of vintage cheddar and spring onion with a Wexford logo on the front, will soon be on sale in shops all over Ireland. Called King Gold Standard W...From the archive

Enero 18, 2012
Lay's Baked in India launched to expand health portfolio
India’s leading potato chips brand, Lay’s from PepsiCo, has joined hands with renowned designer duo Shantanu-Nikhil to launch a new range of baked chips - 'Lay’s Baked', through an exclusive fashion show in Delhi.From the archive

Noviembre 28, 2011
Calbee introduces new coffee flavoured potato chips in Japan
Calbee Paripari Variation My Potato, Mocha Cocoa Potato Chips, a new coffee flavoured potato chip in Japan, was selected by Datamonitor as the innovation of the week. "Bitter and sweet"are the words used to describe the new limited edition ...From the archive

Noviembre 21, 2011
Merry Crispmas: Tesco serves up complete Christmas dinner in crisps
Well, we have seen many weird potato chips flavours in recent years. Nevertheless, Tesco managed to create a novelty in crisps flavours: a complete Christmas dinner in crisps flavours. Tesco nicknamed it the ‘Crispmas Dinner collection’ and it’s surel...From the archive

Noviembre 20, 2011
Campagne Lay’s® Maak de Smaak bekroond met Effie Award
Lay’s® en de samenwerkende bureaus FHV, Red Urban, OMD en RTL hebben een EFFIE ontvangen van de VEA. Vereniging van Communicatieadviesbureaus en Bond van Adverteerders (BVA) voor de campagne rondom Lay’s® Maak de Smaak. Michael Blankert, Lay's® Brand ...From the archive

Noviembre 11, 2011
Burts Chips launches Limited edition seasonal flavour
Burts Chips are reintroducing their seasonal Aberdeen Angus flavoured potato chips following consumer demand. The re-launch, which continues Burts Chips’ strategy of limited edition seasonal varieties, follows on from the success of the brand’s summer...From the archive
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Septiembre 22, 2011
Tyrrells Crisps launch heritage variety winter limited edition
Next month, Tyrrells Crisps are launching a Winter Seasonal limited edition seasoning in time for the winter period, Sour Cream &Roasted Garlic, which will be on shelves from October to February and will be priced at 69p for 40g and £1.89 for 150g ...From the archive

Enero 11, 2011
10 Crazy Potato Chip Flavors
These days people expect instant gratification. From finding where you parked your car to checking movie times on the go, 'there's an app for that.' In the same vein, no longer do you need to sit down and order a full meal. Now, there's a chip for that!From the archive

Diciembre 08, 2009
Why your chips bag is only half-full
It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.From the archive

Diciembre 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...From the archive



