National Starch invests in texture understanding

National Starch Food Innovation said it will build a new texture center, designed to improve texture understanding, and accelerate innovation and new product development

According to National Starch, the Texture Center of Excellence - scheduled to be operational in 2008- will meet a growing industry need for texture understanding and control, and will help provide greater collaboration with customers.

According to Mintel's Global New Products Database (GNPD), 12 percent of new products launched last year featured texture claims on the front panel, a 50 percent increase from 2003.