McDonald's logo gets green background in Europe

McDonald's will swap the traditional red backdrop for a deep hunter green to offset its Golden Arches across German in an effort to promote a more eco-friendly image, the company said Monday.

The change is to occur in about 100 German McDonald's restaurants by the end of 2009, McDonald's said in a statement. Some franchises in Great Britain and France have already started using the new color scheme, said McDonald's Germany spokesman Martin Nowicki.

"This is not only a German initiative but a Europewide initiative we've already begun,"Nowicki told the AP in a phone interview.

Picture: The McDonald's France website is already using the new color scheme. Image to the left is from a french McDonald's press kit.