Calling All British Chip Shops: Get behind Chip Week 2015

If you are a supplier to the chip shop trade or foodservice sector with quality potatoes for chipping (making french fries), then it makes sense for you to get behind Chip Week 2015! The popular calendar event will run from 16-22 February to support consumption and sale of potatoes.

The annual campaign, now in its 24th year, provides growers, merchants, processors and packers with a fantastic opportunity to highlight quality potatoes and processes that go into producing the perfect chip, as well as benefitting from positive PR. Distributing the Potato Council recruitment leaflets, adding the Chip Week logo to your website or invoices, uploading promotional and marketing material on websites and sharing chip recipes (available to download from www.chips.lovepotatoes.co.uk), or simply tweeting about the week on Twitter, are just some of the many ways for industry to get involved and support this high-profile promotion.

Last year the popular event generated an incredible £5 million worth of press coverage and helped to increase sales of chips across all sectors. The Week reached over 163 million consumers and was highly visible across social media platforms, as well as extending to over 30 million consumers online during the seven day celebration itself.

Berenice Brown, Chip Week Campaign Manager for Potato Council, said: “Chip Week is an important marketing platform and much of its success comes as a result of the continued backing from industry, as well as retailers, chips shops, pubs and restaurants and other catering establishments. We are hoping 2015 will bring renewed enthusiasm for consumers seeking out quality chips and are encouraging the industry to get involved again this year.

“All sectors of the industry involved with chips; from fresh, frozen to foodservice can benefit from the impact of the Week. It provides an opportunity to reach customers and get them to enjoy a portion – whether at home or eating out, drive sales over the longer term. We have a wealth of imagery and material to share, so why not help us make Chip Week 2015 the best yet?”