AHDB Potatoes (formerly Potato Council) comprises the branding for the activities of the Agriculture and Horticulture Development Board focused on the British potato sector.
AHDB Potatoes is one of six brands of the Agriculture and Horticulture Development Board (AHDB). AHDB intends to drive collective delivery of activity in five areas covering industry strategy, technical, communications and market development, finance and HR
Prior to April 1, 2008,
the organisation was called British Potato Council (BPC). 
