Latest potato chip flavour in Japan for Christmas: Strawberry Shortcake

Festive Christmas setting including Japan's latest "uncommonly flavoured snack" Strawberry Shortcake Potato Chips (Courtesy: Otakuma)

Every month, Japan seems to get a new odd-flavored snack or candy. You might think that’s peculiar, but just know that many Japanese people do, too.

The country’s food and beverage makers face stiff competition, and these strange flavors are one way to stand out. Most Japanese potato chips, candies and soft drinks come in rather regular varieties, and these bizarre ones are usually available for a limited time only.

Otakuma (in Japanese) reports that the latest entry in the odd snacks sweepstakes are these strawberry shortcake flavored potato chips.

If you are wondering what they’re like, Japanese site ASCII (in Japanese) says the chips apparently do taste like strawberries—and more impressive, like shortcake.

Strawberry Shortcake Potato Chips (Koikeya)

Available for a limited time only, these chips are made with the Japanese breed of strawberry called “tochiotome,” a sweet and tasty fruit that’s popular all over the country.

Why strawberry cake potato chips? At Christmas, people in Japan eat cake—often strawberry cake. So why not have some strawberry cake chips with that?