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McDonald's Japan adds French Fry flavor based on nostalgic student snack

Starting next week, McDonald’s Japan will offer daigaku imo French fries. Daigaku Imo litterally means “college potato”.
It is a popular sweet potato snack with a sweet sauce, and allegedly gets its unusual name from being a hit with cash-strapped students looking for a cheap yet tasty bite.

To succeed in the Japanese fast food industry, you’ve got to continually present people with new reasons to come through your doors. Just rolling out new main dishes isn’t enough, either. If you really want to stay ahead of your competitors, you need to regularly shake up your side order menu too.

In pursuit of such innovation, we’ve seen McDonald’s Japan offer French fries with chocolate and pumpkin sauces.

Now, the chain is getting ready to start selling a brand-new French fry creation, although it’s one that draws inspiration from Japanese comfort food.

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McDonald's Japan Daigaku Imo French Fries also come in a very special packaging

Since America’s sweet potato fry boom is yet to make its way across the Pacific to Japan, McDonald’s daigaku imo fries will still be made with regular potatoes. They will, however, come with a thick honey sesame sauce, fortified with black sesame seeds, that you drizzle on the fries before eating.

Combining sweet and salty flavors, the odds of the daigaku imo fries being anything other than delicious are incredibly low. They’ll become part of the menu on February 15, though as with many such unique items, will only be around for a limited time.

A la carte, they’ll cost 330 yen (US$2.85), a bit more than ordinary fries, but not so expensive that college kids won’t be able to afford some even after buying their textbooks for next semester.

Poster promoting the new Daigaku Imo French Fries, available from next week at McDonald's Japan

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Source
RocketNews / McDonald's Japan
McDonalds Corporation
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