Agrarfrost presents Crunchy Riffled Frites and 3D Potato Minions at Anuga 2019

German potato company Agrarfrost will be presenting itself in Cologne from October 5 to 9, 2019 at the world's largest trade fair for food and beverages with a world first – matching the Anuga's motto "Taste the Future".

With the Crunchy Riffled Frites developed by Agrarfrost – a cross-over of potato deep-frozen speciality and a chips snack – the family-owned company is opening up a completely new product segment for the food retail trade.

With this world first, consumers can for the first time individually create their warm potato snack with an extra-thin cut and fine wave structure in the classic chip style at home – in the desired crispness.

The unique combination of warm potato speciality and the Smoked Pepper coating, which is popular with consumers, makes Crunchy Riffled Frites absolutely unique.

Manfred Wulf is convinced:

“With our Tater Bites, our major customers will be able to offer their consumers a completely new, exciting taste experience.”

“This expansion of the product segment offers gastronomy additional sales potential, as we are now presenting customers with a new must-have.”

Trade visitors can also find out about the wide range of classic potato chips from Agrarfrost for private labels at the trade fair stand, including new cut variants (such as smooth cut or wave cut in variable width and depth) and spices ranging from sweet sour, paprika, salty or barbecue to extra spicy.

Like all Agrarfrost products, the product innovations presented at Anuga 2019 are made from first-class quality potatoes that come exclusively from sustainable and controlled German contract cultivation.

With the Clean Label concept, Agrarfrost also completely dispenses with the use of artificial flavour enhancers, colourings and flavour additives.