PepsiCo Egypt and USAID support potato farmers to increase productivity

Masanobu Fukuoka, the Japanese philosopher and farmer:

“The ultimate goal of farming is not the growing of crops, but the cultivation and perfection of human beings.”

For Egyptian potato farmers, this could not be any more true. For the past year, PepsiCo Egypt has been working to empower Egyptian farmers by supporting them through training programs aimed at providing them with stronger technical know-how and other skills to improve efficiency and productivity.

PepsiCo Egypt has the second largest agricultural potatoes program in terms of volume across PepsiCo globally.

This leading program provides 100 percent of the potatoes needed locally and 70 percent of the company’s seed needs. This outcome is possible through rigorous collaboration with 5,000 farmers who use local extraction methods to cultivate 40,000 acres, is expected to reach 80 percent in 2020.