Idaho Potato Commission announced new marketing plans
Idaho Potato Commission announced new marketing plans
The Idaho Potato Commission announced initiatives for its 2007-08 season that include the release of two new commercials with spokesperson Denise Austin and the launch of a major cable television commercial campaign expected to make over a billion consumer impressions nationwide.
The commission, which is now in its 70th year of operation, announced the developments as part of its overall action plan for 2007-08 during the 79th annual meeting of the Idaho Grower-Shipper Association, held Aug. 29-31.
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