Market led potato growers will maximise returns

juni 04, 2012
Bron
FWI
Growers have been urged to think more about promotion and place to drive demand for differentiated potato products, instead of focusing on product and price.
Addressing delegates from around the globe at the World Potato Congress in Edinburgh, Herman Verveld, commercial director and sector manager of Retail Fresh HZPC in The Netherlands, said growers needed a mentality change to maximise returns.
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  • HZPC Holland BV

    HZPC is a Dutch supplier of innovative potato varieties that are optimized for local growing conditions. HZPC is the largest seed potato supplier worldwide.

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