Simplot brand Birds Eye has channeled sports commentating in its latest television campaign for its Hot Chips range.
The campaign sees the brand’s characters Brock, Goldie and Chip trying to outdo each other in the Birds Eye Hot Chip Cup (see ad below).
BWM is the agency behind the integrated nationwide campaign that includes a 30-second and 15-second TVC, out of home, point-of-sale and social media executions.
Tara Lordsmith, Simplot Australia general manager of retail marketing, said: “The new Hot Chips range brings to life the Birds Eye characters in a fun way to reach families looking for that special weekend treat. The playfulness of the execution underlines the nostalgic use of the chip cup, something Aussie families can really respond to.”
Source: B&T
Australian French fry ad: The Birds Eye hot chip cup
Like to receive news like this by email? Join and Subscribe!
Get the latest potato industry news straight to your WhatsApp. Join the PotatoPro WhatsApp Community!
Uitgelichte Bedrijven
Gerelateerd nieuws
september 07, 2026
McCain Foods India Appoints Aditya Krishna as Managing Director
McCain Foods India has appointed Aditya Krishna as Managing Director, effective August 1, 2026. He will lead growth, strengthen grower partnerships and continue developing French Fries potato varieties suited to Indian conditions.
augustus 30, 2026
Simplot and Tasmanian Potato Growers Remain at Odds Over French Fry Contracts
Simplot and Tasmanian potato growers remain at odds over prices and supply terms, with growers also concerned about contract cuts and a planned 30,000-tonne reduction in potato volumes through the Ulverstone processing plant.
augustus 23, 2026
Marieke Hoste benadrukt innovatie en samenwerking in aanloop naar haar eerste Aardappeldemodag
Marieke Hoste, de nieuwe directeur van VAVI, bezoekt voor het eerst de Aardappeldemodag, waar samenwerking, innovatie en kennisdeling centraal staan. Volgens haar kan de Nederlandse aardappelsector beleids-, duurzaamheids- en marktuitdagingen gezamenlijk aanpakken.
