The Little Potato Company Unveils Its Annual 2025 Holiday Campaign With Grocery Sweepstakes Across North America

The Little Potato Company, the leading little potato brand in North America, has launched its third annual "A Little Holiday Happiness Is..." campaign, bringing festive convenience and joy to families during the busy holiday season.

Running through early January 2025, the digital brand campaign, in-store POS materials, and online sweepstakes offer multiple chances for consumers to win grocery prizes while enjoying the simplicity of Little Potatoes. 

Angela Santiago, CEO and co-founder of The Little Potato Company:

"This campaign has become a beloved annual tradition that our consumers and retail partners look forward to, and we truly love spreading holiday happiness every year. As a family-run business, we know the holiday season can be busy, and time with loved ones matters. Our campaign and sweepstakes aim to make getting dinner on the table during the holiday season easier to create more little moments of happiness for families."

Families can enter for a chance to win 1,000 USD worth of groceries by registering online here or scanning the QR code on in-store promotional displays.

Between now and January 7, 2026, 15 consumers in the United States and 15 in Canada will be selected. The integrated brand campaign will run across owned channels, partner digital platforms, and media coverage through PR activities.

Easy Holiday Meals With Little Potatoes

The Little Potato Company continues to be a reliable favorite during the holiday season. Its ready-to-cook bagged Little Potatoes and Microwave Ready kits are washed, require no peeling, and are small enough to cook whole — helping families save time in the kitchen and spend more time together.

These convenient products remain a year-round staple for fast, delicious weeknight meals and festive holiday dishes. 

To learn more about The Little Potato Company and the "A Little Holiday Happiness Is..." campaign, visit the company’s website or follow @LittlePotatoCo on social media for updates and seasonal inspiration.