Agritechnica 2027

AGRITECHNICA 2027, scheduled for 14–20 November 2027 in Hanover, Germany (at the Hanover Exhibition Centre), represents the pinnacle of global agricultural-technology trade fairs. As the world’s leading exhibition for crop-production machinery, it is organized by the German Agricultural Society (DLG) and brings together not only the major players in agricultural equipment but also innovators, researchers, farmers, contractors, and agribusiness decision-makers.

At its core, AGRITECHNICA 2027 will continue under the guiding theme “Touch Smart Efficiency”, emphasizing the fusion of digitalization, automation, robotics, and resource-efficient practices. This theme underscores how intelligent, connected systems can make farming more productive while conserving inputs and reducing environmental impact.

One of the standout features of this edition is the Digital Farm Center, led by FarmRobotix. This is not just a showcase, but a living, interactive space where visitors can engage with real-world demonstrations in four primary zones: GPS and precision steering systems, robotics and drones, advanced sensor technology, and digital software platforms. Through hands-on exhibits and expert talks, the Digital Farm Center allows farmers, tech providers, start-ups, and investors to explore how artificial intelligence, autonomous machines, and data-driven systems can reshape modern agriculture.

Complementing the main exhibition, SYSTEMS & COMPONENTS—a B2B marketplace—runs concurrently. This specialized space is dedicated to the supplier industry: component manufacturers, engineering firms, OEMs (original equipment manufacturers), and parts specialists showcase systems for off-highway vehicles, modular components, connectivity solutions, and advanced subsystems. It’s a highly technical environment where engineering meets real-world application, and where innovations in the supply chain are highlighted and judged (including via the Systems & Components Trophy). 

AGRITECHNICA also offers an elaborate technical and expert program: expert stages, pop-up talks, and “DLG Spotlight” sessions will cover a broad spectrum of themes—smart system efficiency, digital farming strategies, soil health, sustainable crop protection, servicing and maintenance, as well as future drive systems. These formats are designed to facilitate live demonstrations, peer-to-peer exchange, and visionary discussions.

Another important dimension is the International Dealer Center, which serves as a dedicated meeting and networking hub for dealers, service providers, and trade partners. Located in a central hall, this space allows for confidential meetings, product presentations, and global partnerships between manufacturers and dealer networks.

Start-ups are given a prominent and supportive platform through the agrifood start-ups area, co-located with the Digital Farm Center in one of the halls. Young companies working on robotics, AI, precision agriculture, and sustainable solutions can pitch their ideas, present innovations, and engage with key players in the ecosystem. There are tailored packages for them, including stand construction, internet access, and media visibility, plus opportunities for pitch sessions.

Sustainability is deeply embedded in the event’s organization. AGRITECHNICA’s organizers prioritize eco-friendly trade-fair management: energy use is optimized, waste is largely recycled, and the event promotes green travel and resource-efficient stand construction. These efforts are aligned with broader environmental goals, demonstrating how the fair itself is a model for sustainability. 

For exhibitors, AGRITECHNICA 2027 continues to be an unmissable opportunity: presenting world-first innovations, gaining exposure to a global audience, and forging business relations in one of agriculture’s most influential platforms. The exhibition area spans dozens of halls, covering traditionally strong sectors like tractors, harvesting, soil and seed systems, as well as newer fields like digital expertise, start-ups, and component innovations. 

Decision-makers and trade visitors benefit from a structured “7 Days – 7 Topics” concept: each day is dedicated to a different audience or theme (e.g., press and innovation, agribusiness, international farmers, digital farming, young professionals), enabling participants to focus on the content that matters most to them.

In addition to the exhibition, there is a rich program of live demonstrations, including the Robotics Live Arena, where visitors can see working robots and automated systems in action, presented by start-ups and established firms alike. These demonstrations provide a tangible experience of how robotics will shape future farming.

The fair also confers prestigious industry awards, including the AGRITECHNICA Innovation Award (celebrating breakthrough machinery), the Systems & Components Trophy, and the DLG-Agrifuture Concept Award (recognizing visionary concepts for future farming). These awards highlight excellence and encourage continued innovation.

Logistics and visitor experience are carefully considered: given the scale of the event and its location at the large Hanover Exhibition Centre (which has 24 halls and extensive outdoor space), AGRITECHNICA offers structured transport options, shuttle services, and information support to help navigate the fair.

Overall, AGRITECHNICA 2027 is more than just a trade show—it is a global innovation hub, a networking powerhouse, and a vision-forum for how agriculture can evolve. It combines the practical demands of modern crop production with forward-looking technologies and sustainable approaches, making it essential for anyone who wants to understand and influence the future of farming.