This year ISM ME will lay special emphasis on chocolate, confectionery, desserts, snack foods, ice cream, fine bakery and dates & date palm products providing significant opportunities for companies to network and build their brand and widen their trade circle across the MENA region.
New Product Showcase - This is where the decision-makers selectively inform themselves about the new products of the sweets and snacks industry. An independent jury selects the four most innovative products of ISM Middle East 2022.
- Best Chocolate Product
- Best Hard & Soft Candy Product
- Best Bakery Product
- Best Snack Product
ISM Newcomer Area - Experience products that have never been presented at show before. Meet the newest exhibitors and their products of the sweets and snacks market in the MENA region.
Global Date Market – Bestselling varieties of dates
Global Date Market, specifically tailored for the world’s highest date supply and consumption markets; Explore the full scale of date fruit varieties, flavors, and innovations at ISM ME. To help maximise networking, Connexions, a powerful business matchmaking programme, unlocks productive, lucrative discussions between exhibitors and buyers, ensuring attendees make the most of this vital industry show.
