Macfrut is a leading B2B event for professionals in the national and international fruit and vegetable industry. As a vertical trade fair, it showcases the entire supply chain while promoting innovation, sustainability, and global market opportunities.
Scheduled for May 6–8, 2025, and held at the Rimini Expo Centre in Italy’s thriving agribusiness region, Macfrut is the international B2B event that brings together producers, buyers, innovators, and supply chain professionals driving the future of the fruit and vegetable sector.
Why Attend Macfrut 2025:
- Meet key players across the supply chain: Connect with producers, traders, buyers, and industry leaders in one place, fostering new partnerships and strengthening existing relationships.
- Discover cutting-edge innovations: Explore the latest solutions in agricultural machinery, packaging, biostimulants, greenhouse tech, and logistics tailored to the fruit and vegetable sector.
- Learn from industry experts: Attend scientific events and technical workshops led by global specialists sharing insights on market trends, sustainability, and technological advancements.
- Participate in B2B matchmaking: Engage in curated business meetings with top-tier international buyers and decision-makers from around the world.
- Experience live demonstrations: Visit dynamic areas and test fields for hands-on exposure to new technologies and practices in real-time applications.
- Expand your global outlook: Tap into opportunities for internationalization, supported by a strong presence of foreign delegations and trade promotion programs.
A dynamic business event, Macfrut features B2B meetings, scientific conferences, technical workshops, and live demonstration areas—including two open-air test fields—making it the ideal meeting point for professionals seeking to explore the latest technologies and form high-value partnerships. It is becoming an increasingly international trade event offering the chance to do business while showcasing technical expertise, know-how and excellent products.
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Highlights of Macfrut 2024
