Macfrut 2026

The Macfrut 2026 International Trade Fair will take place from Tuesday, 21 April to Thursday, 23 April 2026, at the Rimini Expo Centre, Via Emilia 155, Rimini, Italy. Opening hours will be from 9:30 AM to 6:00 PM on the first two days and 9:30 AM to 5:00 PM on the final day. Admission is free for registered professionals, making it one of the most accessible and business-focused agri-food events in Europe.

Macfrut is recognized globally as the premier Fruit & Vegetable Professional Show, dedicated to every link in the fresh produce supply chain. The 2026 edition will bring together international leaders, producers, buyers, technologists, and innovators from across the world, offering a complete view of the fruit and vegetable industry—from seed to shelf.

The event is designed to foster collaboration, innovation, and market growth by uniting companies involved in production, post-harvest technologies, logistics, packaging, sustainability, digital solutions, and healthy food innovation. Each year, Macfrut grows in international importance, and the 2026 edition will continue to expand its global reach, positioning itself as a hub for business networking, technology exchange, and trade development.

Key Themes and Focus Areas

Macfrut 2026 will feature several specialized zones and thematic areas to highlight the industry’s most dynamic and high-growth sectors:

• Pre-Harvest Area: Focused on biosolutions, smart irrigation, digital agriculture, plant nurseries, agricultural robotics, renewable energy, and biotechnology.
• Post-Harvest Area: Dedicated to processing, packaging, refrigeration, logistics, and sustainable storage solutions.
• Berry Area: A specialized zone celebrating the berry sector, showcasing new varieties, cultivation technologies, and market insights.
• Healthy Food Area: A rapidly expanding section emphasizing fresh, processed, and functional foods with health benefits. It also includes sections for herbs, spices, and plant-based products.
• Tropical Fruit Focus – Avocado & Mango Days: Macfrut 2026 will dedicate special attention to tropical fruits, hosting focused sessions on avocado and mango production, trade opportunities, and global market trends.
• Start-Up Area: A space for innovative companies introducing digital tools, agri-tech advancements, sustainability solutions, and disruptive business models.

Innovation and Business Networking

One of the defining features of Macfrut 2026 will be its strong B2B orientation. The show integrates a structured Business Matching Program, connecting international buyers with suppliers through pre-scheduled meetings. This makes it a key platform for generating export opportunities and forming long-term commercial partnerships.

The event also places a strong emphasis on innovation and sustainability, showcasing cutting-edge technologies in precision agriculture, post-harvest management, energy efficiency, and environmentally responsible packaging. Visitors can expect live demonstrations, technical workshops, and innovation showcases featuring global pioneers in agri-tech.

Visitor and Exhibitor Experience

Macfrut offers an ideal environment for professionals from all segments of the fruit and vegetable industry—growers, traders, wholesalers, retailers, importers, and technology providers. Exhibitors benefit from high visibility, a professional audience, and direct access to decision-makers in retail and distribution.

Visitors can explore the latest market trends, attend expert-led seminars, and participate in specialized sessions focused on sustainability, digital transformation, and healthy eating. The event’s dynamic atmosphere encourages collaboration between traditional agricultural sectors and emerging technological innovators.

Why Attend Macfrut 2026

• Comprehensive Industry Coverage: The event spans the entire fruit and vegetable supply chain.
• International Scope: Thousands of professionals and exhibitors from all continents participate annually.
• Innovation at the Core: A showcase for new technologies, sustainable solutions, and agri-tech advancements.
• Business Opportunities: Structured B2B meetings and international buyer programs maximize commercial outcomes.
• Strategic Timing: Moving to April offers better alignment with agricultural cycles and trade calendars.
• Networking & Knowledge: A venue to meet global experts, discuss market trends, and explore the future of fresh produce.

Macfrut 2026 promises to be more than just a trade fair—it is an essential meeting point for the global fruit and vegetable community, where business, innovation, and sustainability converge. The Rimini Expo Centre will once again become the heartbeat of the fresh produce world, hosting a vibrant three-day event that defines the direction of the industry for years to come.