Macfrut 2027

Macfrut 2027 is one of Europe’s leading international trade exhibitions dedicated to the entire fruit and vegetable supply chain. Scheduled to take place from 20–22 April 2027 at the Rimini Expo Centre in Italy, the event gathers professionals from across the global fresh produce industry.

International Industry Platform

Organized by Cesena Fiera, Macfrut serves as a major B2B platform connecting growers, producers, exporters, importers, retailers, technology providers, packaging companies, logistics specialists, and researchers from around the world.

Complete Supply Chain Coverage

The exhibition represents every stage of the fresh produce value chain, covering everything from pre-harvest technologies to post-harvest solutions, processing systems, packaging innovations, and international distribution networks.

Technology and Innovation Showcase

Visitors can explore sectors focused on seeds and nurseries, irrigation, greenhouses, biosolutions, agricultural machinery, digital farming, artificial intelligence, robotics, crop protection, cold-chain solutions, logistics, and food processing technologies.

Specialized Exhibition Areas

Macfrut also features dedicated thematic zones such as the Berry Area and the Red Planet tomato supply-chain hub, highlighting innovation, sustainability, and advanced cultivation techniques in horticulture.

Conferences and Knowledge Exchange

The event is internationally recognized for its conferences, workshops, symposiums, and business forums developed with universities, research institutions, and industry experts. Discussions focus on sustainability, climate resilience, biotechnology, precision agriculture, and export market development.

Global Networking Opportunity

Held at the modern Rimini Expo Centre, Macfrut 2027 provides an important meeting point for international partnerships, business expansion, and the latest developments in the global fruit and vegetable sector, making it one of the Mediterranean region’s most influential horticultural trade fairs.