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January 25, 2008
Frito-lay India ropes in cricket star Dhoni as brand ambassador
PepsiCo India Holdings FritoLay India division has roped in Mahendra Singh Dhoni, youth icon and ODI captain to team up with Saif Ali Khan and Juhi Chawla to launch a FritoLay portfolio promotion called 'Chala Change Ka Chakkar' in February 2008.Dhoni ...From the archive

January 15, 2008
Bengal all set to gain from potato
West Bengal farmers are now on a track to tap profit from potato cultivation and even started several organised potato processing unit in the state. It seemed to them very profitable compared to any other crop within their limit. According to a recent ...From the archive

January 10, 2008
AFT France plans more potato flakes units in India
France-based agricultural company, Advanced Food Technologies (AFT), is planning to set up a couple of potato flakes plants in the Hoogly district near Kolkata. Both the plants with capacity of producing 1200 kg/hour of flakes, would also facilitate...From the archive

January 08, 2008
Bengal plans to export surplus potatoes to Bangladesh, Malaysia and Thailand
To get rid of surplus potato production in the state, the West Bengal government is getting its act in place to explore possibilities of exporting table potatoes to Bangladesh, Malaysia and Thailand which are deficient in meeting their internal demands...From the archive

January 05, 2008
Kerala likes Golden Fries
Golden Fries Ltd, a Coimbatore, Tamil Nadu-based company that supplies frozen French fries, is seeing a rapid rise in sales in Kerala. 'We started supplying French fries in Kerala in July 2005. My first invoice was for 800 kg. Now, we sell on an avera...From the archive
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January 05, 2008
Indian potato farmers strengthen export opportunities with GAP certification
Indian potato is all set to reach out to 80 countries, mostly in Europe, thanks to Indian farmers getting their produce certified by a global agency. Export prospects of potato are looking up with farmers taking Global GAP Certification for the product...From the archive

January 04, 2008
Frost hits potato crop in Punjab
Frost, triggered by intense cold wave conditions in the northern region, have hit the potato crop in Punjab damaging mainly the late sown crop. Experts fear that almost 15 to 20 per cent of the crop at several potato fields in Jalandhar, Kapurthala an...From the archive

January 01, 2008
Fresh arrivals bring down potato prices in India
With new arrivals at mandis across the country, the potato prices have hit the rock bottom during the past one month.According to traders, wholesale prices of potato came down by an average 40-50 per cent in various mandis over the last one month.At Fa...From the archive

December 12, 2007
Late blight returns in Punjab
Late blight, a fungal disease that affects potato crop, has returned to haunt farmers here and the Punjab Agricultural University has issued an alert to growers after coming across fresh infections in a farm in Hoshiarpur district. "We have foun...From the archive

December 06, 2007
Patent row over Pogo brand name
Turner International India has dragged potato wafer-maker Gee Pee Foods to court for using its Pogo channel name to brand its wafers, thereby scripting yet another patent skirmish. The Kolkata-based food company has been manufacturing Pogo chips sinc...From the archive

December 04, 2007
Frito-Lay goes Indian to up its market share
Multinational snack maker FritoLay has Indianised its potato chips brand Lay’s in the wake of competition by new entrants like ITC’s Bingo. As part of its rebranding exercise, FritoLay has introduced Lay’s Chaat street, India’s Mint Mischief and Wafer...From the archive

November 27, 2007
ITC Aiming for Top Spot in India
Indian giant ITC has announced that it aims to treble the turnover of its packaged food operations and to become the overall leader of the Indian packaged food sector by 2011.The cigarette giant’s food units are growing at a rate of 68.17% annually.Exa...From the archive

November 25, 2007
Sell potatoes now, Tamil Nadu potato growers told
Potato growers are advised to sell their potato immediately because there will be a decline in the price in the coming months, according to the Domestic and Export Market Intelligence Cell of the Tamil Nadu Agricultural University. Price is comparativ...From the archive

November 23, 2007
Burger King, Wendy's in talks with DLF for joint venture
Both Burger King and Wendy’s have held talks with DLF, a leading real estate developer to discuss an entry into the Indian market. Sources say that the ball is now in DLF’s court for zeroing in on a partner. The exact partnership model that is being ex...From the archive

November 22, 2007
Interview with Manu Anand, managing director of Frito-Lay India
FritoLay India has become the largest player in the branded salty snack market in the country and has been one of the fastest-growing FMCG companies in India for a number of years. Fritolay India managing director Manu Anand discusses the future plans ...From the archive

November 16, 2007
The Indian Snack segment is getting bigger
Packaged snacks are getting a lot of attention from big, branded players. So Frito-Lay, with its Lays, Cheetos, Kurkure, Lehar, Uncle Chipps and Quaker Oats snack brands is seeing some pretty concentrated competition from ITC’s Bingo! with its 16 flav...From the archive
