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September 24, 2012
Last call for Lays 'Do us a flavor' contest in the US
The Lay's brand today announced a last call for submissions for the next great Lay's potato chip flavor. Lay's, one of the marquee brands from PepsiCo's Frito-Lay division, kicked off its "Do Us A Flavor"contest in July to invite fans to subm...From the archive

March 12, 2012
New potato characters: Potandon's Klondike Family Makes Their Debut
Potato marketer Potandon Produce proudly introduces the animated potato characters of the Klondike Family with the first episode of an online story book that can be found at www.KlondikeBrands.com. This innovative potato family features some of the ...From the archive

March 03, 2012
Idaho Potato Commission celebrates 75 year anniversary
The Idaho Potato Commission is one of the oldest and longest running commodity groups in the country.In 1937, a group of people from the burgeoning Idaho® potato industry joined together to form the Idaho Fruit and Vegetable Advertising Association, la...From the archive

February 26, 2012
'You Want McDonald's Fries With That' Contest Winner announced
To celebrate McDonald's delicious French Fries, the company called upon consumers to share the special moments in their lives they want paired with a side of the World Famous Fries by hosting the "You Want McDonald's Fries With That"Contest.From the archive

February 19, 2012
Health Benefits Idaho Potatoes promoted by Denise Austin
Denise Austin, the Idaho Potato Commission’s (IPC) long-time spokesperson, celebrated American Heart Month on behalf of the IPC with two major initiatives: a 35-city satellite media tour (SMT) and an online re-release of the IPC's national television c...From the archive

October 18, 2011
Kettle Brand Campaign: 'Nobody Likes Kettle Chips. They Love Them'
Diamond Foods, Inc. (Nasdaq:DMND) recently launched a new marketing campaign to expand national awareness for Kettle Brand, a pioneer in the batch-cooked, all natural potato chip category. The campaign marks the first national television campaign in th...From the archive
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December 08, 2009
Why your chips bag is only half-full
It happens all the time: You open a snack bag, cereal box, or pill bottle and find a little bit of product and … lots of air. Consumer Reports dings such products with a Black Hole Award, and loyal readers are quick to send us nominees.From the archive