News on Consumer Cloud and Online Shopping from Europe

McCain Foods, world’s largest manufacturer of frozen potato products and a global leader in prepared appetisers and snacks, has partnered with Say It Now to launch their first Actionable Audio Ad campaign in Q2 of 2023.

According to the two potato experts Andreas Heitsch and Jan Mennerich of the new online platform An-Ja, the key to success lies in differentiating potatoes. With their sophisticated 'potato finder', they enable consumers to easily and conveniently find exactly the right tuber for every dish.

A new marketing campaign to promote the benefits of the baked potato in the United Kindom by the AHDB will use in-depth consumer analysis to pick the right spud selling point for each segment of the market.

Dar una respuesta a la demanda del consumidor es uno de los grandes objetivos de la industria agroalimentaria. Para ello es necesario adaptarse a sus necesidades reales, lo que obliga a una continua evolución y modernización de las producciones agrícolas y alimentarias, así como a desarrollar avances en la presentación del producto.

Sormac launches a new website for the American market. As of today, people from the United States can use the website for all the information they need and for questions, service requests, and contacts.

Los productores de A Limia han colocado ya un millón de kilos en la plataforma de Mercaproximidade.

Esta iniciativa se basa en la unión de agriculturores y ganaderos, cooperativas, la industria y la distribución mediante un sistema denominado 'Campo de encuentro', que albergará el portal web de la Consejería de Agricultura, Ganadería y Desarrollo Rural.

McCain Foods, the world’s largest manufacturer of frozen potato products, has selected e-commerce analytics provider e.fundamentals to help drive sales of its products through retailers’ websites.

Stefan Ranstrand, TOMRA’s President and Chief Executive Officer, chose Fruit Logistica 2019 to give a speech on TOMRA Food’s exhibition stand about the company’s unique offering, values, and future aspirations.

Belgapom, the Belgian potato trade and processing industry association, has appointed Marc Van Herreweghe as its new chairman.

Google research, developed on behalf of McCain, showed how ‘Micro Moments’ in consumer search habits are impacting eating out.

Mike Riley, Head of TOMRA Food is making the case for digital standards during the Fruit Logistica. TOMRA Food is initiating cross-industry working groups to accelerate development.

Potato supplier Albert Bartlett (United Kingdom) has made its first entry into the sweet potato market with a listing at the British online retailer Ocado.